As lenders continue to sell off production and look to reduce expenses, today’s market demands a shift from an opportunity-focused environment to one driven by marketing and sales strategies.
In the current challenging market, lenders are struggling to drive loan volume, revealing the need to redirect their attention on managing “the spend” to improve their financial health. As such, lenders should maximize their use of existing business intelligence (BI) capabilities to gain significant insights into loan profitability and make data-driven decisions to refine marketing strategies to attract loans.
Read more at: Mortgage Orb
July 1, 2024